Pillar 1 – Alliance with farmers
A great snack starts in the field. That is why we build close, transparent relationships with our farmers and other suppliers.
- Direct and long-term partnerships
We work directly with potato growers and other partners, based on trust and mutual commitment. This creates stability in the chain and room for innovation. - Certified and responsible farming
Our growers are Vegaplan-certified. Together, we look for potato varieties that need less nitrogen and are more resistant to potato diseases. This helps us improve the impact on biodiversity and soil health.
- Innovation in the fields
We test new techniques and varieties through pilot projects. This allows us to continuously improve farming practices and support our growers with knowledge and data. - Smarter sourcing and transport
Our strategic location in the potato belt ensures not only direct and good contact with the farmers but also minimizes transport to our production facility. Where possible, we transport commodities (such as corn and oil) by train or boat, meaning fewer trucks and greenhouse gas emissions.
Thanks to this close collaboration with the field, we can create better and more sustainable snacks every day.
